Exhibitions can be very rewarding for a business; I should know I’ve manned many a stand on my own over periods of more than a day, but they can be tiring and require careful planning to ensure you have the best chance of achieving your return on investment. Follow these tips and smash your ROI at your next event.
There are so many things to think about when starting your company or re-branding and that’s before you even get to the creative design part.
Here are some quick points to take into consideration when you are turning over new business ideas. They don’t all apply to every company but certainly food for thought:
The Cloud, put simply, is the sharing of resources and software over the internet so that you do not need to hold files yourself on your computer. For example, if you have sold an item on Trademe or EBay, have a Facebook account, keep your tunes on iCloud or use Xero for your accounts, you have already used software that takes advantage of cloud technology.
There are so many software packages available which host your files 'in the cloud'. You may have heard of MailChimp, Constant Contact, and Xero.
All amazing, but if you don't have the time or patience to navigate your way through, then Outbox could be your answer.
Delighted to announce that Outbox are finalists in The David Awards 'Most inspired use of technology ' category.
A business which leverages technology in many guises to enhance efficiency, mobility and keep overheads to a minimum. In this category, judges are not necessarily looking for a business whose core business is technical (though it may be), but one where the owner makes good use of technology to gain efficiencies, for instance through time- or cost-saving, or by delivering a service remotely using technology. It may also apply to a business which develops its own technology to deliver a core product or service to clients.
Read about all the category finalist here.
Google have recently rolled out 'tabs' which helps you, and them, to decide which emails you see in your primary inbox. This quick video from Social Media Examiner explains how to change your settings to ensure you receive newsletters and email that you have subscribed to.
I seldom get time to sit and enjoy a good book but having an iPad enables me to catch a few minutes here and there while I’m out and about.
I had not read more a chapter or two of Richard Branson’s book, ‘Screw Business as Usual’ before it dawned on me that this is something I perhaps had been doing since I was a child. No, not running a business, but giving time and skills to others to help the community in order to better our lives.
From my time as a Girl Guide and visiting the retirement home residents to play weekly bingo to being a Brownie leader or Chair of the Ladies Circle (Round Table), I have always been involved in some way with charity or voluntary organisations that have a united mission to make our world a more caring place.
Pleased to be featured as a success story in this months issue of FYI, the magazine of the North Harbour Business Association (NHBA) based in Albany, on the North Shore of Auckland.
The article appears on Page 21 of the online and print copies of the November 2012 issue.
The past month has been rather social, not perhaps in the party way, but in boosting business by exhibiting, networking and press coverage. These events are not as daunting as you may think and I really enjoy interacting with a wide range of businesses and learning from their successes.
A particular favourite was the Blue Banana Brainstorm lunch with Annah Stretton in the Euro private dining room. A select group organised by Linda Coles, who come together over a delightful lunch to learn from a speaker ‘How they grew it’, to network and share experiences. I would highly recommend joining this LinkedIn group and attending the next lunch at Euro if you are available.
The Auckland Tourism Group run The Effective Network, bringing together over 100 local business people to network. This meeting was at The Riverhead Tavern and discussed the pros and cons of discounting services and products while enjoying the fabulous view, wine and nibbles.
Earlier in the month Outbox exhibited at the Venus Womens Expo in Takapuna, an extremely busy evening with a constant stream of visitors to the stand. I hope this was due to our services but it could have equally attributed to the view of the recently auctioned ‘Block Houses’ out of the window!
The National Business Review wrote about the Virtual Professional industry raising the awareness around New Zealand of the benefits that outsourcing can bring especially to small and medium sized companies. Another article in the North Shore Times highlighted the award Outbox won last month and this led to a number of calls from readers wishing to know more about our services.
During October I shall be at the MyBiz Expo and the Ladies Who Lunch Seriously mini expo and showcase.
There are certainly many opportunities around to promote your company, visit our Pinterest board for more ideas; we hope to see you at one of them soon.
New Zealand Virtual Assistant Conference
28-29 August 2012, Wellington
I was delighted to be awarded the title ‘Virtual Assistant of the Year 2012’ while attending the inaugural New Zealand Virtual Assistant Conference in Wellington this week which gave the Virtual Assistant community of New Zealand a chance to connect in person and plan a direction for this young but very exciting and forward thinking industry.
Keynote speakers Justin Flitter and Hannah Samuel imparted much of their knowledge regarding social media and reputation branding. They were joined by a number of others representing fields that compliment the industry and the conference was sponsored by Xero, Private Box and BeMyVA.
I found the discussions and speakers inspirational and a certain buzz was felt in the room. Plans are in place to promote and further establish the industry and even a name change is on the cards, so watch this space.
Thank you to Debra Clark and her committee for all of the organising and a special thank you to Larissa Paris of Xero and John Palmer of BeMyVA for being judges and awarding me this special title.
Click on the poster below to visit the Outbox Facebook page to enter - entries close 5pm October 31, 2012 - Don't miss out.
Won by Julie Lassen of NZ Marriages, for winning the 'Win a Website' competition. Julie is a marriage celebrant in Christchurch and I am delighted to have had the pleasure of telling her of her win this morning. I look forward to creating an exciting new site for her very soon.
According to this year’s MYOB report, 68% of New Zealand companies are not represented on the web. If you consider that most people now Google when needing a service, that leaves a lot of companies missing out on customers – are you one of them?
This Website Check List may help you decide how best to update or create your site using some of the add-ons that are now available.
If you would rather watch a video illustrating all the information below click here.
1. Mobile Compatibility
More and more people are viewing the web on mobiles and tablets such as the iPhone and iPad. Not all older sites can be viewed on this medium. Offering both standard and mobile versions can help accessibility.
2. Contact Form, Google Places, Map and call to action
Generally you want your site to generate business and encourage clients to contact you. A full list of contacts, an enquiry form, map highlighting your premises on
So many business owners these days lack the time to compare the best in market offers for all the services that support their business. Does this sound like you? At mybiz expo you can bring in a pile of your bills and compare the offerings of different providers to make your bills smaller and your business bigger – on the spot!
Mybiz Expo showcases business suppliers from power company, phone company, banking, and insurance through to photocopiers & printing and the best business services in the country - all under one roof - and Outbox will be there as well.
If you're looking to get the best offering in any of these business service categories, you need to invest some time in attending mybiz expo, Plus there are inspirational technology and business services seminars, demonstrations, networking opportunities – and the chance to win a fantastic Ford Kuga Titanium.
We look forward to seeing you at Stand 2011
Register online now
We will be exhibiting at the North Harbour Business Expo on Thursday 17 May, North Harbour Stadium.
Entry is free so come along and see what the North Shore has to offer.
A good article in Her Magazine April/May Issue 2012 giving a Social Media Survival Guide - worth taking a look.
A domain name is similar to having a telephone number registered to you (domain registration, e.g Outbox.co.nz) and then you need to pay the line charges (hosting) so that you can speak with others on the telephone system (internet).
Once you are connected, you can change the subject or add some information - on a website it’s called a 'Content Management System' (CMS).
Just like a phone line you pay for these as you use them and if they expire you can no longer use the service, on the web that means your site is no longer visible.
If you have reminders sent to you for renewal, do make a note of the date. Once any one of them expire your site cannot be seen and in the case of a domain name it becomes available for sale again - so don't miss those dates.
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